Inclusive Leadership Development and Brand Coaching Services from Crystal Lily Creative

A brave space to disrupt the status quo, re-connect to who you really are, and embody an inclusive leadership style that aligns with your core values.

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Aligned Enrollment Closes Monday, October 3, 2022 at 11:59PM PST










Who is Aligned Coaching For?

This coaching mentorship program is perfect for you if you own a business or you're in a leadership position in an organization AND...

You want to create genuinely inclusive, human focused, trauma informed environments that elevate, welcome, and encourage people to be true to who they are, but you're not sure where to start, or maybe you're worried about saying or doing the "wrong things."

You need help clarifying and communicating your core values and beliefs in a way that helps you build aligned relationships that support your mission and vision.

You have a good foundation in place, and you're ready to clarify your message to speak directly to people who will support you.

The Benefit of Aligned Core Values

You're in the right place if...


YOU ARE PASSIONATE  about what you do.

YOU ARE CONFIDENT  in the impact you can make. 

YOU ARE MINDFUL  that people have different lived experiences.

YOU ARE READY  to connect with people who share your values. 

YOU ARE SEEKING  to inspire people to invest in and support your mission.


If you’re thinking, “This is ME!” then you're invited to join Aligned with Crystal Lily Creative!

Aligned will help you:

  • Disrupt the status quo to reimagine business and leadership
  • Create a sense of belonging from within
  • Embody¬†an¬†inclusive leadership style that aligns with your core values
  • Make more aligned decisions without second guessing yourself

Learn how to...

  • Connect to yourself and create a sense of belonging from within so you can better understand how to create a sense of belonging for others.
  • Create inclusive, empowered, human focused environments where people can focus their energy on supporting your mission, rather than worry about whether or not they belong.¬†
  • Communicate your core values and beliefs through engaging messaging.
  • Build¬†relationships¬†that align with your core values and expand your community.
  • Unpack bias and use what you learn to promote genuine inclusion and belonging.
  • Have actionable steps to ensure inclusion and belonging in the environments you lead in.¬†
  • Clarify the¬†purpose of your¬†mission and confidently move it forward.
  • Create a clear, connected, inclusive brand (or team) message, including strong mission, vision, brand/team, and personal philosophy statements.
  • Feel confident about sharing your unique magic with your community.
  • Embody your inclusive leadership style and way of being to reflect how you want to show up for people.
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Kirstie Wheeler, Educational Consultant and Professor at Berklee College of Music:

"Crystal is amazing. She asks the hard questions and helps you work through the hard answers. Crystal understands that inclusion is a necessity for every human to have a voice at the table. She lives her work at the very core of her being and is one of the most genuine people I know. I was able to dive deeper and keep clarifying what is most important to me and that translated to my messaging becoming more clear. Crystal has made me a better human and business owner. I fully recommend Crystal if you're ready to do the work!" 

Read More Testimonials

Learn How to Create Inclusive, Empowered, Human Focused Environments.

  • Connect with people on a human level and empower them to support your mission.
  • Build relationships and work with people who align with your core values and beliefs so you don't feel like you're sacrificing your boundaries, while still honoring other people.
  • Speak directly to the people who will work with you and invest in you with clear, connected messaging.  
  • Create inclusive messaging and environments without worrying about saying or doing the "wrong" thing.
  • Embody your inclusive leadership style and way of being to reflect how you want to show up for people. 

SNEAK PEEK: Inside Aligned Coaching

Using The Aligned Values Framework™, Aligned is a six-month 1-on-1 coaching mentorship designed to give you the tools you need to make an impact in your role as a leader, whether you own your business or lead in an organization. This inclusive, trauma-informed approach to leadership development is paced over six months to help you honor your energy and engage at a sustainable pace.

Here is the journey you will take to become aligned...

Step 1: Clarify 

  • Gain a clear understanding of inclusion, including key terms and definitions related to marginalized experiences. 
  • Understand the importance of inclusion in your role and organization.
  • Get an introduction to inclusive language techniques.

Step 2: Connect

  • Understand connection and social environment in and around your role and organization.
  • Learn the benefits of connection to create welcoming environments.
  • Create brave spaces for inclusion and connection in environments.

Step 3: Root

  • Identify your core values, honor your beliefs, and commitments to your community. 
  • Use your core values to connect with and inspire people to support your mission. 
  • Build an engaged, supportive community. 
  • Share what you're passionate about and inspire others to follow your lead.

Step 4: Disrupt

  • Bias identification on a personal, professional, and community level. 
  • Raise your individual awareness. 
  • Honor your core values and beliefs by clarifying what you represent and support.
  • Make mindful decisions to create inclusive environments wherever you have influence.

Step 5: Embody

  • Connect to your true character and desired way of being.
  • Outline your personal mission and vision.
  • Outline and create your inclusive personal philosophy.
  • Understand what you need to embody an inclusive leadership style that aligns with your core values.

Step 6: Create

  • Confidently share what you do, what you believe in, who you serve, and how you do it.  
  • Create messaging to connect with your ideal community and promote your mission in a way that feels genuinely connected to your core values.
  • Finish with a strong mission, vision, and inclusive brand statement to express the purpose of your business or team goals.

The coaching mentorship is designed to keep you supported and on track to creating inclusive, human focused environments. Here's how we will spend our six months together:

  • Bi-weekly coaching sessions to go through the outlined curriculum.
  • Access to a community container, where you will be able to connect with peers, ask questions, and get additional support.
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When you join Aligned, you will receive:

  • An Aligned Values Workbook¬†to help you¬†formulate an inclusive mission and vision from the roots up, that people feel connected to and want to support.
  • Access to an engaged, inclusive Slack community with additional resources.
  • Tools to help you cultivate and inspire inclusive, trauma informed, human focused environments.
  • Access to the Inclusive Leadership Development Masterclass series.
Apply Now

Are you ready to join Aligned?

Aligned Coaching



  • Aligned Values Workbook
  • Access to Empowered Branding and Inclusive Leadership Development Masterclasses
  • Bi-weekly¬†coaching sessions
  • Access to Slack community
  • Voxer support
Apply Now

Aligned Coaching


Six equal installments.

  • Aligned Values Workbook
  • Access to Empowered Branding and Inclusive Leadership Development Masterclasses
  • Bi-weekly coaching sessions
  • Access to Slack community
  • Voxer support
Apply Now

Would you like to sponsor multiple people in your organization to join Aligned? Email [email protected] to inquire about group rates.

Note: We want to make this as accessible as possible. Please reach out if you have questions about alternative payment plans.

Courtney “Dazzler” Ibarra, Beatsource:

"Crystal Lily Creative is an expert in training and facilitating conversations with organizations, small business owners and entrepreneurs who want to make diversity, equity and inclusion a cornerstone of their messaging and branding. Crystal's approach in motivating her students to identify core values and create clear messaging and tangible action plans allows for the experience to obtain a higher level of intention and self awareness applicable to any professional format and practicing those elements learned.

I highly recommend Crystal's education program as well as guest speaker services to train and touch on imperative discussions surrounding diversity, equity, inclusion and human-focused initiatives.” ~Courtney “Dazzler” Ibarra, Beatsource

DEIA Consultant, Arthur Padilla:

"It is refreshing to have the complex conversation broken down into manageable and doable strategies that can have profound impacts. She also emphasized the need for focusing on our internal selves and silencing our minds as relevant and necessary elements of "exercising" our ability to include everyone. Thank you for the insights and the wisdom! Everyone should be calling Crystal Whitaker!"

Read More Testimonials

Frequently Asked Questions About Aligned

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Embody Your Inclusive Leadership Style and Share Your Commitment to the People You Want to Inspire and Serve

You are dedicated to creating genuinely welcoming, elevated, empowering environments, otherwise you wouldn’t be here. 

But let’s face it - we all need help sometimes. With support from the Aligned mastermind, you will receive help to implement strategies to welcome and support the people you engage with, not just with your words, but with every fiber of your being.

It’s time to stop feeling frustrated and unsure about what you post to social media or how to share your offers with your community, or even motivate your team to work towards your organization's mission and instead, feel confident that you can clearly speak your message from a place that is 100% aligned with your core values and beliefs. 

When we do the work together, I promise you'll be connecting and engaging with people in a way that makes everyone feel valued and understood, including yourself. By doing so, you’ll disrupt the status quo and make a positive impact for the people who support you and benefit from what you have to offer.

I look forward to being involved in this experience with you!  


Are you ready to disrupt the status-quo and change the way you think about connection and influence in your role as a leader?

Aligned Coaching



  • Aligned Values Workbook
  • Access to Empowered Branding and Inclusive Leadership Development Masterclasses
  • Bi-weekly coaching sessions
  • Access to Slack community
  • Voxer support
Apply Now

Aligned Coaching


Six equal installments.

  • Aligned Values Workbook
  • Access to Empowered Branding and Inclusive Leadership Development Masterclasses
  • Bi-weekly coaching sessions
  • Access to Slack community
  • Voxer support
Apply Now

Would you like to sponsor multiple people in your organization to join Aligned? Email [email protected] to inquire about group rates.

Note: We want to make this as accessible as possible. Please reach out if you have questions about alternative payment plans.

Nina Stoller-Lindsey, Social Media and Content Strategist for Mission-Driven Brands:

"Learning about inclusive branding from Crystal has been one of the most eye-opening and empowering experiences I’ve had as an entrepreneur *and* as a person.

Her core values-based approach helped me crystalize my belief that, as a business owner, you shouldn’t have to choose between making money and doing good. Now, I help other business owners use social media to do both.

Crystal is deeply insightful, always compassionate, and never judgemental. So when it comes to the challenging work of disrupting your own bias, you could not find a better person to guide you. I cannot recommend her enough!" ~Nina Stoller-Lindsey, Social Media and Content Strategist for Mission-Driven Brands

Paige Ray Creative:

"WOW! Her program was introspective and evolutionary; it made me feel like I had the tools to evolve myself, my business, and my values and express them in the way I really want to. I HIGHLY recommend doing her program for every and any business. She answered my questions and created a beautiful, supportive space to learn." ~Paige Ray, Paige Ray Creative

Color Pop Events:

"Working with Crystal was an incredible experience! I worked with Crystal on making sure that both my website and the new book I'm writing are inclusive and rooted in my core values. The feedback she provided on both was invaluable to making sure that I'm cultivating safe and welcoming spaces for all humans with shared values. She also inspired me to take a deep dive into my (and my brand's) core values, which was something I marinated on for several weeks and that resulted in some pretty significant a-ha moments for me. Crystal is incredibly kind, funny, thoughtful, professional, brilliant, and an all-around amazing human. I cannot recommend her and her work more highly!!!" ~Leah Weinberg, Color Pop Events

Krista Walsh Copywriter:

"I worked with Crystal on brand coaching, and it was far more transformative than I could have imagined. She creates such a warm space to feel safe getting honest with yourself, which is what you need to make real progress. As I begin a rebrand this year, I'm going to be referring to our work together constantly--and I don't know where I would be without it. I HIGHLY recommend reaching out to Crystal if you know you want to be inclusive in your business or brand... but don't know where exactly to start." ~Krista Walsh, Krista Walsh Copywriter

Justin McCallum Photography:

"Crystal's thoughtful mentorship and uncanny ability to foster others confidence and creativity completely helped me reshape my business. The mix of challenging but important coursework and discussions with her over the course of a few weeks helped me break down barriers and reach a new place in my business that I hadn’t been able to achieve in nearly six years on my own. Not only is Crystal incredible at helping brands realize their truest potential as inclusive, holistic enterprises, she’s also just a kickass person! I can’t wait to continue working with her in the years to come to make my business flourish even more." ~Justin McCallum, Justin McCallum Photography

Modern Rebel & Co.:

"Crystal is A PRO! I worked with Crystal this past year to dive deep into my branding and core values as a company working in the wedding industry. We worked one on one through issues, trouble spots, and growth opportunities. She was supportive, professional, and wise in her approach and practice. Crystal possesses a unique skill to not only get at the heart of the issue by creating a safe space for vulnerability but also challenging you with actionable next steps - not afraid to nudge when it's necessary. I cannot recommend Crystal highly enough and frankly, wish I had her when I started my business six years ago. But I know that I will certainly be a repeat client, however, and recommend her to anyone + everyone." ~Amy Shack Egan, Modern Rebel & Co.

Passion Flower Sue:

"The SINGLE BEST THING I did for myself and my business this year was to work with “brand therapist” Crystal Whiteaker. With clarity on my motivations for being a florist and teacher, I can better communicate through my work, navigate my path with purpose, and make tough decisions with ease. I wish this for everyone!! I believe this is also how we tap into our own unique creative expression. I highly encourage learning from and working with Crystal–it will immediately elevate your professional and personal impact." ~Susan McLeary, Passion Flower Sue

Kara Evans Photographer:

"I worked with Crystal to reexamine and dive deep into my business and brand all through the lens of creating a more welcoming, inclusive brand. I would 100% recommend Crystal's inclusivity coaching and cannot recommend her more highly! Crystal helped me rediscover parts of my brand that I'd pushed aside and gave me the needed encouragement to share my heart on a deeper level within my brand and life. Before this, I didn't know anyone that I trusted to do  this work alongside, so I was thankful when Crystal shared the opportunity. If you're looking to rediscover your brand values, share your heart with your community, and walk a daily journey to a more inclusive brand all within a safe, encouraging space - Crystal is your go-to guide!" ~Kara Evans, Kara Evans Photographer


A brave space to disrupt the status quo and embody an inclusive leadership style that aligns with your core values.

Apply Now