Disrupt the status quo, reconnect to your values, and embody an inclusive brand and leadership style
A trauma-informed leadership and brand development accelerator program for transgender, nonbinary, and gender expansive (TGX) business owners in Los Angeles County.
Sponsored by the Los Angeles County Department of Mental Health at no cost to participants.
For TGX business owners who want to build a sustainable, values-aligned business and embody an authentic, confident leadership style.
This program is being provided at no cost to participants.
Los Angeles County 24/7 Help Line for Mental Health & Substance Use Services: (800) 854-7771
ABOUT THE PROGRAM
Crystal Lily Creative has partnered with the Los Angeles County Department of Mental Health to sponsor up to 10 individuals aged 26 to 64 who identify as transgender, nonbinary, or gender expansive (TGX) individuals to participate in a 13 week workshop/coaching program to develop or redefine their brand while connecting to their authentic leadership style, mission, vision, values, and purpose while also creating opportunities to build aligned relationships that will amplify and support their business and economic endeavor.
The Curriculum
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The first time you meet your facilitators won't be the day they come to teach you something new or invite you to be vulnerable in a workshop. Instead, we're doing an introduction call so you can meet everyone you'll be working with before diving into coaching and training sessions.
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Explore mindfulness practices to support you when challenges arise, reflect on how identity has influenced your lived experience, and begin using core values to support your entrepreneurial journey.
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Create awareness and understanding around how the brain works and the unique stressors TGX folks experience. Learn skills for regulation, boundaries, and care and finish with a community-centered wellness plan.
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A guided, supportive workshop to explore and unpack the unique challenges and experiences faced by TGX business owners. Build a Business Empowerment Plan to serve as a roadmap to advocate for yourself, your business, and your community, strengthening your ability to navigate unique business challenges.
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Gain a foundational understanding of essential financial (bookkeeping and tax) and legal (licensing) obligations.
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A guided group coaching and discussion session to support you with clarifying your brand foundation for a client experience that reflects your values and helps you build relationships to grow your business.
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A group coaching session to provide you with tools to create your foundational brand messaging and strategies for marketing and relationship building. You'll receive tools to craft your personal leadership mission, vision, and philosophy; and your company mission, vision, and brand statement.
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Learn to design a brand identity that effectively positions your brand within your industry. Build a one-page website that leverages essential website hierarchy visitors intuitively expect. Finally, optimize your brand design and website for accessibility. We’ll align your brand values with your brand identity and create a website that’s market-ready.
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Learn how to understand and integrate your brand with marketing presence, distinguish relational marketing practices that are sustainable and achievable, and create foundational systems and processes to support ongoing growth and ease.
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Gain tools for navigating conflict and managing discomfort through self-reflection and conflict repair practices to support you in dealing with bias when it arises.
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A legal workshop to help you understand trademarks and brand protection to avoid legal pitfalls; while leveraging California-specific protections.
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Get support with finalizing, implementing, and integrating everything you've learned to ensure your business is ready to launch.
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A group coaching session to equip you with tools to create your foundational brand messaging and strategies for marketing and relationship building. In this session, you'll create your personal leadership mission, vision, and philosophy; and your company mission, vision, and philosophy.
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This program is paced over three months to help you honor your energy, engage at a sustainable pace, and allow for the space needed for transformation to take root.
Weekly coaching sessions with LGBTQIA2-S+ business leaders
Brand photoshoot
Business resource guide
Mental health resource list
$500 participation stipend
In-person brand launch event
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Wednesdays 6:00 - 8:00 PM
February 11, 2026 - May 13, 2026
(Note: Expect 1-2 hours of homework each week.)
This program will equip you with tools for:
More confident, integrated messaging that attracts like-minded clients and speaks to your values
Website and visuals that feel truly reflective of your values and identity
Transformed confidence, clarity of leadership identity, and alignment between your personal values and business
Meet the Team