Case Studies

What happens when the person leading conversations about inclusion realizes they still have more to unlearn? That’s what Pasha Marlowe realized after receiving feedback that her framing of neurodiversity felt Eurocentric, limited, and whitewashed. She realized there were gaps in her understanding of privilege, power, hierarchy, and intersectionality. Pasha isn’t new to leadership or inclusion. As a consultant with ADHD, she specializes in creating neuroinclusive cultures, helping organizations improve intergenerational communication, connection, and collaboration. Pasha didn’t need a branding refresh, a louder marketing strategy, or better optics. She needed space to process, learn, unlearn, and integrate her understanding of power, privilege, hierarchy, and intersectionality. She wanted to embody inclusion, rather than perform it. Through Aligned Coaching, Pasha felt more calm, clarity, confidence and self trust in talking about systemic inequities which led to deeper, more connected impact in her work.

Learn how a small business founder transformed her leadership by leaning into accountability, self-awareness, and values-based decision-making. A desire to repair trust and grow as a leader evolved into a journey of healing and inclusion, where this founder gained confidence to set boundaries, challenge unconscious biases, and lead with integrity. The experience reshaped her leadership and inspired her to create In Trusted Company, a networking community rooted in authenticity and belonging—demonstrating how intentional leadership creates ripple effects of growth and impact far beyond business. Learn more about the impact of 1:1 Aligned Coaching.

Despite having a clear mission, this founder lacked clarity on how her decisions affected others and struggled with integrating inclusivity and core values into her business. Aligned Coaching provided her with a flexible yet structured, emotionally intelligent framework rooted in inclusive, values-focused leadership. Through this process, she rediscovered her purpose, refined her leadership presence to be more intentional and inclusive, and gained sustainable, actionable tools for ongoing growth. This transformation reignited her passion and catalyzed the launch of an initiative that emphasizes connection, belonging, and inclusive engagement in the wedding and events industry. Learn more about the evolution here.

Humanity deserves a future where people enter spaces prepared to connect, inspire, and collaborate in ways that benefit everyone. Learn how Kirstie Wheeler, Educational Consultant and Associate Professor at Berklee College of Music has integrated The Aligned Values Framework® in her classroom. The outcome has been remarkable. Students became better at articulating their values and recognizing the importance of inclusivity, while cultivating deeper self-awareness and human-focused leadership skills. The Aligned Values Framework® positively impacted their personal and professional development. Read Applying The Aligned Values Framework® in Higher Education to learn more.

Working with mission-driven brands is an area of focus for Crystal Lily Creative, because we understand the value of community and supporting one another. We as a collective shouldn't have to choose between making money and doing good. So, when Nina Stoller-Lindsey shared that she wanted to grow an inclusive business where she could make an impact without sacrificing her livelihood it was a perfect fit. Learn how 1:1 Brand Coaching helped Nina honor her values and commitments as she grew her social media strategy business here.

At Crystal Lily Creative, our approach to inclusive branding centers around the experience before the aesthetic. Yes, aesthetics draw people in, however the brand foundation is what keeps people engaged. When we work on custom consulting projects, there is usually already an established brand. Our role during custom engagements is to ensure that the brand foundation is streamlined throughout every touch point, including content, products, and the overall experience people will be guided through. When Wendy Ryan, CEO of Kadabra reached out to me, she was clear about her desire to ensure that every element of her organization reflected the values and commitments she and her team embodies. Together, we worked on developing content, product marketing, and refreshing Kadabra's technology. Learn more about the results of our work together here.